BIO

Alicia A. Peoples was born in Hobbs, New Mexico, and moved with her family to the panhandle town of Snyder, Texas, as a middle schooler. Growing up in a philanthropic family in the small towns of the American Southwest, Alicia learned early that helping your neighbors, many of whom look and live differently than you, is the cornerstone of a rich and rewarding life.

A graduate of Trinity University with a B.A. in Political Science and Wake Forest University School of Law with a Juris Doctor, Alicia spent college internships and the first two years out of law school in public interest and labor law. Returning to Texas after law school to be closer to family, Alicia spent five years in the volunteer roles of Vice President and President of an East Texas political action committee where she gained hands on experience in direct mail marketing, mass communication, public relations, event planning, and fundraising. Another fifteen years have been spent as a nonprofit executive where she continues to hone these skills.

Alicia’s hobbies include horseback riding, swimming, snow skiing, playing golf, and reading and writing fiction literature. She spends most weekends working her family’s ranch and spending quality time with friends.